Thursday, October 3, 2024

Imaginext - HARLEY QUINN!

Imaginext - DC Super Friends - Rivals Pack - Harley Quinn - Fisher-Price 2024

I always find it exciting when a character who is known for being villainously deranged, or violent, or any type of kid-unfriendly attribute gets marketed to children. I remember years ago seeing a Lobo Imaginext in the store and sending a pic to my friends.  We were incredulous that this was a preschool toy. Even recently I saw the Suicide Squad Little People set from Fisher-Price featuring four murderers and the label "Suicide" on the packaging (Yes, I'm aware that this set is marketed to collectors, but it's still jarring). Over the years, Harley has been sanitized to just be a little zany and irrational. Sometimes (annoyingly) she's written as being dim-witted and clueless. But I will always look at her and see the twisted psychopathic psychologist I fell in love with 25 years ago (I was a little late to the Harley party and didn't become a fan until her first solo comic series). This new Imaginext figure continues the cute-washed trend that makes her insanely popular across the generations, but belies the villainy beneath.

Wednesday, October 2, 2024

Imaginext - WONDER WOMAN!

Imaginext - DC Super Friends - Rivals Pack - Wonder Woman - Fisher-Price 2024

Every few years, DC revamps their effort to merchandise the collective "DC Girls" theme. The first notable time was 2012's Super Best Friends Forever animated shorts.  But the first significant girl-centric campaign came with the launch of DC Super Hero Girls in 2016. There were action figures, dolls, Legos, cartoons, comics, etc. To me, this was a genius move for DC/WB to mimic the success of Disney Princesses. And it was successful.. until it faded away (as all kid-focused properties do), but was rebooted in 2019 with new designs. There is also a current line of DC Girls Action Dolls and miniatures from Jakks Pacific following the same trend. But his newest Imaginext line is still a bit of a mystery. The characters are stylized and the playsets have had a unique matching color palette. There are animated toy shorts on YouTube, but whether or not it is tied something bigger (or just a self-contained Imaginext theme) has yet to be seen. In any case, I'm all-in. Let's check out Wonder Woman below!

Tuesday, October 1, 2024

Imaginext - BUMBLEBEE!

Imaginext - DC Super Friends - Rivals Pack - Bumblebee - Fisher-Price 2024

When I think of criminally underused DC characters, Bumblebee always hits pretty high on that list. Karen Beecher first became Bumblebee in the 1977 issue of Teen Titans #45 and is considered the first Black female (costumed) hero in DC Comics (Nubia appeared three years earlier but wasn't considered a traditional costumed hero, and Vixen wasn't introduced until 1981). Bumblebee's powers and overall concept weren't groundbreaking. She was essentially DC's version of Marvel's Wasp (who has been around for 15 years already). But something about her design, personality, and role in the Teen Titans lineup was much more appealing to me. She has been a regular team character in several comic series over the years, but she never hit the spotlight. Her animated presence has had a lot more momentum. Since the first Teen Titans animated series in 2003, she has been regularly included in Titans or various DC Girls media, Bombshells, etc. - with a decent amount of cartoony merch to support it.